Service Pages
Services become pages
By Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated
Short answer
Every service on your Google Business Profile gets its own page on your website. Each page sits under its category services hub and covers that one service in depth. It targets that service and links back up to its hub.
On this page
One web page for every service you offer
Build a page for every service under every profile category, at /[category]/[service], inside its category services hub. Use the profile's list, not a designer's guesses. Find it at gbpchecklist.com.
Do this
- One page for [Service 1], one for [Service 2]
- Use the services listed on the profile
Not this
- One "Services" page that lists everything
- Pages for services a designer guessed
One page for everything
One page per service
What goes on each service landing page
Use customers' search words and cover the service in depth. Choose distinct searches so pages don't compete.
- What the service is
- When someone needs it
- How the service is done
- What it generally costs
- Why choose your business
Add your name, address and phone as plain text in the footer, plus a profile map. Follow NAP Consistency.
Amplification: pages that go deeper than the profile
Amplification adds depth beyond the profile's service listing. A 1,200-word [Service] page can cover:
- Common failures and causes
- What homeowners should expect when calling
- How to describe problems to a technician
- The repair process
- Repair-versus-replace tradeoffs
- How local climate affects equipment wear
A full silo of well-written, linked [Service] pages backs up the profile's [Service] listing and builds authority neither creates alone.