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The Mirror Strategy

Location Landing Pages

Service areas, maps and more than one shop

Mark CantrellBy Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated

Step 2 of the local SEO checklist

Short answer

Location pages show where you are. Service-area pages show where you work. Each location matches its own Google Business Profile and gets its own map.

Two shops on a small map, each with its own map pin and its own stack of web pages.
On this page

Location and service-area pages on your website

Location pages show where you are. Service-area pages show where you work when customers don't visit you. Maps and directions depend on whether you display your address.

Websites for service area businesses

A lot of local businesses are service area businesses (SABs). They visit customers and hide their profile address. We rank these businesses without tricks.

Set address visibility with gbpchecklist.com.

More than one location on one site

Each location gets its own profile data, hubs, services and map. A second location mirrors the main location's full service list in its own silo. See Website Structure for SEO.

A second location mirrors the full service list in its own silo.

Do this

  • Give each location its own silo and map
  • Mirror the full service list for each location

Not this

  • One page that lists every location
  • One map for two locations

Maps and directions on location pages

  • Embed the profile map on every service page, for all business types.
  • Add driving directions to location pages with visible addresses.
  • Embed the profile map on location pages for service area businesses.

See map embeds and see a full example.