About the Mirror Strategy
By Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated
Short answer
Mark Cantrell created the Mirror Strategy after 15 years in HVAC. He is Founder & CEO of Upward Bound Media.
On this page
Mark Cantrell

Founder & CEO of Upward Bound Media.
Local SEO specialist with 15 years in HVAC and the trades, including service management.
Co-host of the HVAC IS LIFE Live Q&A series.
Why I built it
I created the Mirror Strategy after watching local business owners pay for attractive websites that sent Google the wrong signals.
Upward Bound Media
Upward Bound Media is a local SEO agency in Cushing, Oklahoma, serving HVAC contractors and building with the Mirror Strategy.