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The Mirror Strategy

Internal Linking Strategy

The reverse silo

Mark CantrellBy Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated

Step 4 of the local SEO checklist

Short answer

Service pages link up to their category services hub. Hubs link up to the homepage. Related services in the same hub link to each other, so no page sits alone.

Service pages with arrows pointing up to hub pages, which point up to the homepage.
On this page

What a reverse silo website is

Internal links connect pages on the same site. Standard silos pass authority from homepage to category hub to service. Reverse silos add links back up.

The reverse silo. Read more in Internal Linking Strategy.

Do this

  • Link [Service 1] up to the [Category] hub
  • Link [Service 1] to [Service 2] in the same silo

Not this

  • Service pages with no link back up
  • Ten disconnected pages

Link each service to its category services hub, such as [Service 1] to [Category].

Link every category services hub to the homepage so no page is isolated.

Link related services within the silos, such as [Service 1] to [Service 2] in [Category].

  • Below the first screen, add a section per category that addresses the customer's need and links to its hub.
  • Each hub links to its services. One linked silo is stronger than ten disconnected pages. Three reverse-linked silos send a signal generic sites can't copy.
  • Choose searches with Keyword Targeting. See a full example.