The Mirror Strategy for an HVAC Company

Start with NAP consistency.

The recommended minimum is five profile categories:

• Heating contractor
• Air conditioning contractor
• HVAC contractor
• Air conditioning repair service
• Furnace repair service

There is more potential beyond these five.

• Homepage: your company name plus seasonal contractor and company terms.
• Summer: air conditioning contractor, air conditioning repair company.
• Winter: heating contractor, heating and furnace repair company.
• Hubs: /heating targets "heating services". /air-conditioning targets "air conditioning services".
• Service pages sit under their hub and target one service each.

Each category gets its own services hub. See Website Structure for SEO.

HVAC is the one exception. Two of the five categories are contractor terms (Heating contractor, Air conditioning contractor) and two are repair services (Air conditioning repair service, Furnace repair service), so each pair shares one hub.

/air-conditioning covers Air conditioning contractor and Air conditioning repair service. /heating covers Heating contractor and Furnace repair service, with furnace repair services as a service page inside the heating hub (/heating/furnace-repair).

The contractor terms go to the homepage, which swaps between them by season: air conditioning contractor in summer, heating contractor in winter.

See how each category becomes a services hub.

Link services to hubs, hubs to the homepage, and related services to each other.

Distinct searches prevent competition between pages. See Keyword Targeting.

Most HVAC sites have 30 to 45 pages.

The tree above shows the core. The rest are more service pages, service area pages, and About and Contact.