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The Mirror Strategy

Examples by Trade

The Mirror Strategy stays the same across trades. Categories and services change.

Mark CantrellBy Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated

Short answer

The Mirror Strategy stays the same for every trade. Only the profile categories and services change. The HVAC example is ready now.

A laptop showing a heating and cooling website next to a toolbox with a thermometer and fan.
On this page

Start with the local SEO checklist and the eight-part method.

Available now

  • HVAC: homepage, air conditioning and heating hubs, with a reverse silo diagram.

Coming later

Examples being written:

  • Plumbing
  • Electrical
  • Roofing