Examples by Trade
The Mirror Strategy stays the same across trades. Categories and services change.
By Mark Cantrell, Founder & CEO, Upward Bound MediaLast updated
Short answer
The Mirror Strategy stays the same for every trade. Only the profile categories and services change. The HVAC example is ready now.

On this page
Start with the local SEO checklist and the eight-part method.
Available now
- HVAC: homepage, air conditioning and heating hubs, with a reverse silo diagram.
Coming later
Examples being written:
- Plumbing
- Electrical
- Roofing